BRIEF IN A DAY

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Brief: There’s a deep lack of awareness about menopause. Even for those who will experience it themselves.

Insight: Menopause is intimidating for people who are about to go through it. Let’s make menopause less intimidating by embracing this collective rite of passage.

 

Campaign: First but not the first! You may be the first one in your family to go college or be the first female Vice President, but you won't be the first person to go through menopause, let's embrace the change.

My Role: Copywriter