Brief: How can Spotify get Gen Z obssesed with podcasts?


Insight:  Gen Z are using their phones for much more than just watching the latest dance craze. They are also using their phones to learn how they can change the world or be the next Youtube sensation. Why not give them podcasts topics that could help them hone in on their hustle. Whether they want to start a Youtube channel, or become an influencer we all know someone that isn't taking the traditional college route to become successful. 

Idea: Spotify U - A place for the educational audio generation!


Campaign: "BE LIKE" from Spotify U will be the next "How To" of YouTube. Through podcasts with Spotify U we will add a new way of learning and who better to run the sessions than someone who's walked the walk

My Role: Strategy Execution & Copywriter